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2003 OPSO Media Awards Friday 25 October
Queensland Awards
• National Awards • Outstanding
Achievement Awards
PRESS RELEASE:
A list of Australia’s top journalists, photographers and admen
was announced last night, courtesy of the OPSO Media and Advertising
Awards.
They have been awarded for their excellence in highlighting the achievements
and issues of today’s 50 plus generations.
The Awards were presented by the Minister for families and Minister
for Seniors, Judy Spence, at a gala ceremony hosted by Franck Warrick
at the Parliamentary Annex, Brisbane.
The winners came from all round Australia. They were quick to show their
appreciation of the value of these Awards in light of the newly recognised
significance of the older population.
OPSO Chairperson, Val French AM, said that this year’s entries
reached a record of 1240, and the media were to be commended for the
high standard of their work.
“Recent research has found that older people will live seven and
a half years longer if they have a positive attitude to ageing.
“However, it found that the negative attitudes of the community
are destructive to this positive attitude.
“For the last nine years we have awarded the media when, with
excellence, they portray the active and contributing lives older people
really live.”
She said the high standard of journalism and photography and the record
number of nominations showed that this policy is working.
“However, with a few excellent exceptions, advertisers have been
disappointing. While creative agencies undoubtedly recognise the value
of the burgeoning market, businesses have been slow to accept that the
50 plus have to be respected as a highly significant market force,”
she said.
ends
QUEENSLAND
Queensland – Major
city and Sunday newspapers and magazines
Winner: Glenis Green, “Agent of Justice”,
The Courier-Mail
Judges comments: “A well researched and
sensitive look at a remarkable woman who virtually alone has won a series
of battles for the victims of agent orange.”
Finalists: Chris Tayler, “For the sake of the
children”, The Sunday Mail; and
Margaret Wenham, “Sex in the senior cits”, The Courier-Mail
Queensland – Regional
and suburban newspapers
Winner: Catherine Heidrich, with “Scooter safety;
a driving issue for Seniors”, from Isis Town and Country
Judges comments: “Regional and suburban newspapers
rarely cover social issues in depth. Catherine Heidrich from a country
newspaper for the second year shows how well this can be done.”
Finalists: Debbie White, “Loneliness –
big problem”, Bayside Bulletin; and
Nicole Carrington, “Clocking Up 30”, North West News
Queensland – Television
less than 5 minutes
Winner: Tamara Pooley, “U3A Revellers”,
Channel 9 Gold Coast.
Judges comments: “A sensitive look at older revellers,
their courage, their compassion and their wonderful sense of fun.”
Finalists: Scott Beveridge, “Old
Runner”, Channel 10; and
Richard Bruinsma, “Flo Dyle: 100 not out”, Channel 7, Sunshine
Coast
Queensland – Television
more than 5 minutes
Winner: Belinda Hawkins, Jo Bevan and
Roger Carter, “The Quiet Man”, Australian Story,
ABC Queensland
Judges comments: “Belinda and her team are to
be congratulated on their fine, sensitive balance between fact and the
emotions of recalling them. The telling of this story took a huge toll
on the pilot and his wife.”
Other finalist: Frank Warrick, “When we were
young”
Queensland – Radio
Joint winners: Mr Alessio Zancolich, “Ageing”,
University of Queensland, Radio 4RPH.
And Justine Lowrence, “Sex and older people”, University
of Queensland, Radio 4RPH
Judges comments: “These two young people are
to be heartely congratulated for their follow-up interview skills and
intricate editing, setting a benchmark for their older compatriates”.
Finalists: Ryan Naumenko, “Brian’s miracle
walk”, Radio 4VL (Charleville)
Darren Keenan, “BMX bandits”, Radio 4GY (Gympie)
Queensland – Photography
Winner: Lori Neilsen, “Marathon Mac”, Townsville
Bulletin
Judges' comments: “Many older people are winners
but rarely does the media publicise their achievements. This photograph
shows the mental and physical intensity that is the essence of winning
that extends across all ages.”
Finalists: Steve Pohlner, “The way we were…Dancers”,
The Courier-Mail;
Tim Marsden, “The Woodworker”, Gladstone Observer;
and
Ron Brett, “Couple helps debunk myths of ageing”, Ipswich
Advertiser
Queensland – Advertising
Winner: Gary Maller, IC 360, in conjunction with Ashley
Ward from Connecting Generation Three, for “Come out and play”
for the Wynnum Region Computer Club for Seniors
Judges' comments: “An inclusive image of intergenerational
exchange. The new aged are a huge potential untapped market. Advertisements
like this recognise this potential.”
Finalists: Retirement by Design, Keperra Sanctuary;
and
Kawana Waters, Wurtulla
Queensland – Senior-specific
Media (including internet)
Winner: Brian Hurst, Bayside Senior
Lifestyles
Judges' comments: “Editor Brian Hurst is to be
congratulated on the papers modern layout and its courageous use of
white space as well as its focus on local issues and matters of interest
to its market.”
Finalists: "Now That’s Living", for
Aged Care Queensland by Huxbury Quinn Group; and
Sunshine Coast Newspapers (Tewantin)
NATIONAL
National – Major city
and Sunday newspapers and magazines
Winner: Round-a-Bout for Seniors, Burdekin Community
Association
Judges’ comments: Innovative work that links
a community, produced by a tireless and creative crew.
Runner-up: Rockhampton 60 & Better newsletter
Finalists: The Skylarkers, published by 60 and Better
Program;
Village Breeze, Forest Place; and
Winton 60 & Better Healthy Ageing Program newsletter, Winton 60
& Better
National – Regional
and suburban newspapers
Winner: Catherine Heidrich, with “Scooter
safety; a driving issue for Seniors”, from Isis Town and Country,
Queensland
Judges' comments: “It is good to see that a small
Queensland country paper can produce a journalist whose research and
writing skills are an example of what weekly journalism can be. Of course
OPSO have been running awards in Queensland now for eight years so hopefully
by the time the National OPSO awards have been running for as long we
will have the same standard from all regional papers across Australia.”
Finalists: Bret Christian, “Alex lives enough
adventures for four lifetimes”, Post Newspapers, WA;
Karen McGann, “Shaping a future”, The Echo, VIV;
and
Rebecca Tucker, “Still in the Run”, Geelong Independent,
VIC
National –
Television less than 5 minutes
Winner:
Natasha Johnson, “Glenroy grannies”, ABC TV Melbourne –
7.30 Report
Judges' comments: “A light hearted look at a
merry group who have played netball together for over 30 years and who
are still playing in open competition against young competitors –
and winning “because experience counts for more than sheer physical
strength.”
Finalists: Tamara Pooley, “U3A Revellers,”
Channel 9 Gold Coast;
Richard Bruinsma, “Flo Dyle: 100 not out” Channel 7 Sunshine
Coast; and
H.M. Phillipson, “New Dimension in Time: Griselda Sprigg”,
ABC TV (SA)
National – Television
more than 5 minutes
Winner: Belinda Hawkins,
Jo Bevan and Roger Carter “The quiet man” Australian
Story, ABC Queensland
Judges' comments: “There are many
ways to pass on history to the community. This is a story of one man
who had the courage to do what he had to do in war and then today found
the courage to relive horrific memories so that other generations can
learn from them.”
Finalists: Frank Warrick, “When we were young”,
QLD;
David Threlfo and Sandra Sully, “Friends of the SMR”, Channel
10 Newcastle, NSW; and
Jane Hansen, “Delegate Progress Association”, Channel 9,
NSW
National – Radio
Winner: May Hu, “Love across borders”, SBS Radio,
VIC
Judges' comments: “A well-focused program covering
a variety of viewpoints promoting international goodwill. Her translations
and editing for the judges was intuitive.”
Finalists: Amanda Smith, “The Glenroy Grannies”,
Radio National, VIC;
Justine Lowrence, “Sex and older people”, University of
Qld, Radio 4RPH; and
Alessio Zancolich, “Ageing”, University of Qld, Radio 4RPH
National – Photography
Winner: Toby Zerna, “George rules the dance floor”,
Adelaide Advertiser, SA
Judges' comments: “Toby’s photograph portrays
the essential joy of living that anyone can experience. He is ringing
out every last drop.”
Finalists: Lori Neilsen, “Marathon Mac”,
Townsville Bulletin; QLD;
Barry Neil Baker, “Weightlifter”, The West Australian,
WA; and
Richard Hatherly, “Digger and child”, Sunday Times,
WA
National – Advertising
Winner: Whybin TBWA & Partners and Sleepmaker for
the Sleepmaker Advertisement “Cheerleader”
Judges' comments: “This ad recognises the advantage
of growing old – you can do what you like and you don’t
have to care what other people think. Many creative agencies undoubtedy
understand this but few business have the courage to go for it.”
Finalists: Gary Maller, IC 360, in conjunction with
Ashley Ward from Connecting Generation Three, for “Come out and
play” for the Wynnum Region Computer Club for Seniors, QLD;
Gretchen Doolan, Mannequins (Qld), Breaka Advertisement for Pauls Ltd,
QLD; and
Sara Troon, Western QBE Insurance “Coming Clean”, MJB &
B Advertising, VIC
Natinonal –
Senior-specific Media (including internet)
Winner: Christine Arnold, “Working
Out at Home – exercise articles”, Advertiser Newspapers,
SA
Judges' comments: “Christine Arnold is also the
editor of this newspaper insert, Looking Forward. With a high standard
of journalism and modern layout she covers a tremendous rage of material
of interest to everyone while at the same time meeting the needs of
her specific market.
Finalists: Andrew Milburn, “It’s never
too late to date”, Your Life Your Retirement, VIC; and
Lindsay Ballard, “Flight Path Unknown”, Australian Senior
Publication, NSW
AWARDS
FOR OUTSTANDING ACHIEVEMENT
An OPSO Loyalty Award was given to Richard Bruinsma,
Channel 7, Sunshine Coast.
A Special Commendation: Inala 60 and Better Skylarkers
newsletter.
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